GetGloby – The Enabling Technology Behind InContent Marketing™

GetGloby’s AI platform turns your existing content and campaigns into high-performing multilingual experiences. As part of MarketFully’s InContent Marketing™ platform, our technology automates translation, transcreation, and content optimization so you can scale growth in any language or market.

Our Technology

GetGloby is the enabling technology behind InContent Marketing™. Today, it powers the transcreation of existing marketing content so brands can adapt campaigns, ads, and assets into 100+ languages while preserving intent and tone. Next, it will also power multilingual content origination—helping teams generate net-new, culturally fluent content built for performance from the start.

GetGloby is part of the MarketFully platform. Transcreation for Marketing is sold and serviced through MotionPoint. InContent Marketing Creation will be released under Key Content.

Transcreation for Marketing

GetGloby’s transcreation technology helps marketers adapt copy at scale. Designed to go beyond translation, our AI generates culturally fluent transcreations that reflect the language, country, culture, and customs of each audience.

Works with Any Content
Format

Copy and paste text from blog posts, ads, or social content. We handle the transcreation so you can reinsert it into your original layout.
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Multiple Brand Voices
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Adapt tone and messaging by campaign, audience, or product line without retraining models.
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Custom Glossaries & Reserved Terms
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Protect key phrases, slogans, and product names with support for untranslatable and region-specific rules.
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Language & Market Targeting
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Transcreate not just by language, but by country or region. Spanish for Mexico, Argentina, or Spain, all handled separately

Transcreation Insights
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Provides insights on specific terms by identifying glossary items and localization nuances

AI‑AssistantChat
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Real‑time suggestions and adjustments to refine transcreation

Secure,Enterprise‑Grade Platform‍

Data privacy, federated identity login, data encryption at rest and in-transit.

Multiple Workspaces
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Organize transcreations by project, team, or client.

InContent Marketing Creation — Coming Q4 2025

Key Content

In Q4 2025, GetGloby will enable AI-powered multilingual content creation under Key Content, another MarketFully brand. This new capability will allow brands to originate marketing content in 100+ languages with brand-accurate voice, market-specific nuance, and optional human review for high-stakes assets.

With InContent Marketing Creation, you’ll be able to:

Originate SEO articles, campaign copy, social content, and more—built for each market.

Leverage brand voices, glossaries, and market targeting from day one.

Collaborate across teams with shared workspaces and review workflows.

Values

Empathy

We consider others’ perspectives and what it would be like to walk in their shoes

Accountability

We take ownership of our work and its impact on our colleagues and customers

Transparency

We are open and honest, keeping our teams and customers informed

Iterate to Great

We remain nimble and flexible, continually improving our products and services

In Data We Trust

We base decisions on data rather than gut feeling

Innovate to Win

We implement smart, creative ideas to achieve success

Know the Problem

We seek to understand customers’ problems and ask the right questions

Delight with Outcomes

We strive to deliver results that help companies connect and achieve great things

Virtuous Evangelism

We aim to make every project so easy and successful that customers become advocates

Leadership

GetGloby is part of MarketFully’s leadership team, bringing together decades of experience in digital transformation, marketing technology, and multilingual communications:

Evan Kramer

Chief Executive Officer

Jason Kopeloff

Chief Financial Officer

Michelle Van

EVP, Multilingual Marketing

Rob Lyons

Chief Product & Technology Officer

Merisa Tomaro

SVP, Head of Sales

Lesley Brownlie

SVP, Operations & Delivery

Pablo Navascues

Managing Director,
Key Content

Diego Antista

Co-Founder, GetGloby

Juan Fusoni

Co-Founder, GetGloby

Dominic Dithurbide

VP of Marketing

Founders & Origins

GetGloby was founded by former Google employees Diego Antista and Juan Fusoni—experts in multicultural marketing with more than 12 years’ experience in global campaigns and international markets. They created GetGloby as an AI-powered platform to translate and transcreate ads and marketing assets into over 100 languages at scale, preserving intent and tone while adapting content to local audiences. Following MarketFully’s acquisition, their vision now powers the InContent Marketing™ platform.

GetGloby – The Enabling Technology Behind InContent Marketing™

Our Technology

Transcreation for Marketing

Key Content

With InContent Marketing Creation, you’ll be able to:

Leadership

Founders & Origins

GetGloby technology is serviced and delivered through MarketFully.

Company

Support

Documentation

Legal