Going Global? Don't Just Translate Your Ads, Transcreate!

August 4, 2023

If your business is simply translating its ads, chances are you aren’t connecting with global audiences. GetGloby empowers your ads with culturally relevant, AI-powered transcreations that speak directly to audiences, anywhere in the world.

As businesses continue to expand their reach into global markets, it's becoming increasingly important to create culturally relevant campaigns that resonate with diverse audiences. Simply translating ads into different languages is no longer enough to make an impact in today's global marketplace. That's where transcreation comes in, and GetGloby is at the forefront of this trend with our AI-powered transcreation services.

Transcreation goes beyond simple translation by adapting content to a new cultural context while preserving its intent, style, tone, and emotional impact. It's a creative translation process that ensures marketing messages are culturally relevant, emotionally resonant, and effectively convey the intended message to the target audience. With GetGloby, businesses can create transcreations that speak directly to audiences anywhere in the world, and ensure they are not missing out on potential customers due to language or cultural barriers.

When deciding how to land a multicultural campaign, businesses need to consider several factors that can impact its success. Here are five things to think about:

  1. Numbers

By using one of Google’s many tools to estimate traffic, a company can see how many people in a specific region are searching for a certain product. For instance, how many people in Japan are searching for hotels in France? With that data, a travel company can decide if it is worthwhile to launch their campaign in Japan.

  1. Market sector

Does your company fall within the travel, retail, finance, or apps and gaming market sectors? It is much easier to launch these types of products to new markets as opposed to smaller vertical markets. As such, these categories have a lot of potential abroad with new audiences.

  1. Usability

It is critical to figure out if your product or service actually works for the audience you are trying to reach. For example, if a region has mainly Android users, it may be futile to share a campaign for an iPhone-only app.

  1. Price

Certain costs may not be appropriate for new markets. If your fitness app requires a $50/month membership, that may be an appropriate market price in some countries, but an unattainable one in others. Focus your resources on regions that can afford your service.

  1. Multicultural populations

Remember that multiple languages can be prevalent in the same country. If you decide to expand to Canada, but you only translate your campaign to English, you are missing out on a large portion of the population who speak French.

More than a tool, a solution

GetGloby is more than just a tool for transcreation; it's a comprehensive business solution that can help companies succeed in global markets. Clearly, transcreation is a critical component of successful multicultural marketing campaigns, but it's just one piece of the puzzle. To succeed in global markets, businesses need a comprehensive solution that includes not only transcreation, but also market research and audience targeting services. Our platform provides all of these services and more, making it a one-stop shop for businesses looking to increase their international footprint.


Market research, including analysis of market trends, competition, and customer behavior. This information is essential to tailor your campaigns to the local market.

Audience targeting. Identify the right target audience for your campaigns, and create content that speaks directly to that audience. This helps increase engagement, drive conversions, and build brand loyalty.

Ongoing support, including analytics and reporting to track the success of campaigns, ongoing optimization to ensure campaigns are effective and relevant, and support for new market launches.

Make sure your ad campaigns hit the right note, anywhere in the world. Make the most of GetGloby's AI-powered platform to adapt your messaging to reach new markets.

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